RFM segmentation is a method that allows you to analyze your customers based on three main variables: recency, frequency, and monetary value. Segmenting your customers based on their historical transactional data enables you to optimize customer loyalty and lifetime value.

Reveal automatically assigns scores from 1 to 5 for recency, freaquency and monetary value, so each of your customers would have a unique RFM score.

To see how these scores are assigned, go to Store Settings > General > RFM Points.

Next, go to Store Settings > General > RFM Score Mapping, so you can see how customers are grouped, based on their RFM Scores.

You can learn more about this from our Simple guide to RFM Segmentation.

Also, find out why RFM matters in eCommerce from this short video.