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What is the Shop Average Margin?
What is the Shop Average Margin?
Costin Floricel avatar
Written by Costin Floricel
Updated over 2 years ago

The Average Shop Margin is your estimated average value of the difference between your products' prices and your products' costs of acquisition (or production).


The Average Shop Margin is a value that should be decided by you, based on the difference between your selling prices and acquisition costs or production costs per product.
This value will be used in calculating the margin for products that don't have an acquisition or production cost set in Shopify.

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