The Audience Builder is a feature that allows you to create custom audiences based on your real customer’s data, leveraging the RFM, NPS, products, categories, brands and location-related information from Reveal.

You can reach the Audience Builder by clicking the “Audience Builder” tab found in the menu on the left of the Dashboard page.

To build an audience, simply select the customers that you wish to be a part of that audience, using one or more of the filters described above.

Once you start applying filters, you will notice that the “Customers”, “Revenue”, “Margin” and “CLV” boxes will display appropriate data. The more filters you apply, the less customers will enter your audience.

For example, we selected the RFM Groups Soulmate and Lover. You can see the number of customers in this audience, the revenue and margin they generated, as well as their average CLV.

If you’d like to remove a part of your selection, you can simply click on the respective “Remove filter”.

Don’t forget to enable the Marketing Consent filter if needed for your shop’s customers.

Once your selection is final, click the “Build audience” button.

Next, name the Audience and click the “ Save audience” button:

A message will be displayed, confirming that the audience was created.

You can see a list of all your audiences in the lower part of the Audience Builder page, with details about the audience’s number of active integrations, the audience name, and the audience size. If you still need to complete any of the available integrations, you will have a link to do so.

To send the audiences generated using our Audience Builder into Facebook, you need to first integrate Reveal with Facebook by following the steps in this guide.

The custom audiences are automatically sent to your Facebook Ad account, where you can use them to:

To be able to run a Facebook ad, your Facebook custom audience should have a minimum of 1,000 people. That means that you would need more than 1000 customers in Reveal, as it might be that not all Reveal customers would have a Facebook account associated with the identifiers (email address, phone number - if you collect it, ZIP code, billing country and billing city) available for each customer in your Reveal customer base.

To send the audiences generated using our Audience Builder into Google, you need to first integrate Reveal with Google by following the steps in this guide.

To toggle the audience synchronization, click “>” for the desired sync:

Please note:

To see an audience’s details, click on the Preview button(the eye icon) found at the right side, on the audience’s line, under “Actions”. All details will be displayed on a new page. You can even download your audience into a csv file by clicking on the arrow down icon or if you no longer need it, you can erase it.