In addition to understanding user behavior, you can also use this information when creating Google and Meta ad campaigns.

🎭 Noteworthy: Universal Analytics was retired on July 1, 2023. Our integration with Google Analytics only support GA4.

To get started, visit the Integrations Hub from the left-hand dashboard under Settings.

On the Integrations Hub page you will see the option to add a Google Analytics ID and a Facebook Pixel ID as shown below.

🎭 Noteworthy: These are sample IDs and should be replaced with the customer’s own ID. The values below show the format that these IDs take.)

Once you populate the values and clicks save that’s it! Data should begin flowing from their On The Stage patron pages to the destinations.

Google Analytics

In Google Analytics customers will begin to see information in the format `Customer Name - Production - Page Name` in their Engagement reports, similar to the example below:

In the Monetization Reports you will begin to see data about tickets and merchandise purchased on the On The Stage patron site. These will be in the format `Production - Date - Performance Time`.

🎭 Noteworthy: These figures will not 100% match the data shown in either Stripe or the OTS Dashboard since Google Analytics is unaware of any sales made at the box office, unaware of refunds, etc. This data should be used to aid in making marketing decisions and not as financial reports.

Advanced Google Analytics users will be able to build funnels and attribute sales on the OTS patron site to understand which sources of traffic are the most impactful to sales.

See Google’s extensive help documentation for detailed instructions on how to create funnels and take full advantage of the data you are now receiving. A full list of all events sent from OTS to Google Analytics can be found in the PDF attached here.

Facebook (Meta) Pixel

The Meta Pixel allows you to measure the effectiveness of your advertising by measuring the actions people take on your website.

As a Platinum customer, you can install your Meta pixel on your On The Stage patron site.

Once you’ve created your Meta pixel following the instructions here, you will be given a piece of code that looks like this:

``
`<script>`
`!function(f,b,e,v,n,t,s)`
`{if(f.fbq)return;n=f.fbq=function(){n.callMethod?`
`n.callMethod.apply(n,arguments):n.queue.push(arguments)};`
`if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';`
`n.queue=[];t=b.createElement(e);t.async=!0;`
`t.src=v;s=b.getElementsByTagName(e)[0];`
`s.parentNode.insertBefore(t,s)}(window, document,'script',`
`'https://connect.facebook.net/en_US/fbevents.js');`
`fbq('init', '251787545838193');`
`fbq('track', 'PageView');`
`</script>`
`<noscript><img height="1" width="1" style="display:none"`
`src="https://www.facebook.com/tr?id=251787545838193&ev=PageView&noscript=1"`
`/></noscript>`
``

Select the number highlighted above in the fbq ‘init’ line and copy that into the Facebook Pixels field in the integrations hub. That’s it!

Advanced users may want to track specific events on the patron site and can do so using Facebook’s event set up tool for web. Documentation can be found on Facebook’s website.