Influencer programs are designed to help you track the influencer community on a relevant topic. For example, if your program is based on analytics in the United States, a program will let you focus solely on influencers you've identified within that scope.

Once you've created a program, you can use a set of features designed to help you track, analyse & engage your chosen set of influencers.

The program has a number of features to help you understand the influencer community on your chosen topics better. 

You can read about these features in the rest of the program section of the help centre.