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How to use the Network Map widget
How to use the Network Map widget

A guide to analysing your influencer community with the network map

Jack Morel-Paulo avatar
Written by Jack Morel-Paulo
Updated over a week ago

What is the Network Map?

The network map is a visualisation of the conversation between influencers in your program. Influencers who speak to each other regularly will be clustered together, with those less involved in the conversation further from the middle of the map. High-volume conversations will also be marked with thicker arrows joining the two influencers' nodes on the map.

How do I create a network map?

Add a widget to your dashboard and select "Network Map" from the dropdown. We recommend adding no more than 2 network maps to a dashboard for best performance & load times. This will bring up the creation modal for the network map, with its configuration options:

Choose Date Range

Date ranges in the network map can only be selected in monthly intervals, e.g. Apr-21 to Jun-21, going back up to 1 year. The feature is designed to visualise the large volumes of data that accumulate over longer periods of time among large groups of influencers.


Pick the topics you want to view interactions on. Fewer topics will limit the number of interactions you see, but help you to focus on what you're most interested in. To get a wider picture of what your influencers are talking about, choose "Select All".

Influencer Tags

Finally, use the influencer tags to select the influencers you want to appear in your network map. If you want to see all influencers regardless of their tags, leave this section blank.

How can I analyse the network map?

There's a range of tools at your disposal to engage with the network map and uncover useful insights.

Drill-down on an influencer's conversations

To see a specific influencer's interactions in more detail, simply click on their node on the network map. This will highlight their interactions (outbound or inbound) and shade all the other interactions on the map.

Close-up image of the network map with an influencer node highlighted and a node moved to the side

If the influencer is in a busy part of the map, you can click and drag their node to the side to get a better view of their interactions.

When you click to highlight an influencer, you have the option to see the individual tweets that make up their interactions. The menu will auto-select the influencer you have clicked on and a "Show Interactions" button will appear. Click this to reveal a list of the people that influencer has interacted with, ranked by number of interactions. To see the individual tweets listed out, click on the interaction count displayed by the influencer's name.

You can also use the menu to search for influencers by name using the search bar. Once you select an influencer, their node will be highlighted in the network map.

Analyse groups of influencers

You can also use the network map to inspect how groups of influencers are interacting. For example, you might want to see how your key brand advocates are engaging with top influencers in your topical community.

To do this, use the "Highlight Tags" feature in the menu to change the colour of up to 2 influencer tag groups' nodes and interaction lines. For example, if I wanted to see how journalists and politicians were engaging on my key topics, I could highlight these groups on the network map for a visual representation of the conversation between them.

First, click to add a new highlight on the "+" button. This will bring up the search function to allow you to select from the available influencer tags (with the number of influencers in your program with that tag displayed).

Once you pick the first group to highlight, their nodes & interactions will be highlighted in red. If you choose to add a second group to highlight, these will be highlighted in blue. Any influencers who fall into both groups you have selected will be highlighted in green.

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