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What audience data is available for influencers?
What audience data is available for influencers?

Finding data on influencer audience demographics in Onalytica

Jack Morel-Paulo avatar
Written by Jack Morel-Paulo
Updated over 2 years ago

Our most popular influencers have data available on their audience demographics. As of January 2022, this covers any influencers with at least 30 Twitter interactions with their network in the last 6 months for a total of over 180k influencers with this data available.

You'll find this data in the "Audience data" tab within the Twitter section of the profile.

This data is based on their Twitter followers and offers the following data-points:

Location

Most common follower countries and cities.

Roles

Most common job roles of followers

Industries

Most industries of followers

Language

Most common languages spoken by followers

Gender

Breakdown of audience gender by percentage of total.

Audience interests

The most common keywords used by followers in their bio

Follower Growth

Follower numbers updated monthly for the last 12 months.

Engagement Growth

Total like count updated monthly for the last 12 months.

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