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Execs and SMEs: Leveraging your brand's internal influencers
Execs and SMEs: Leveraging your brand's internal influencers

Are you leveraging your internal Subject Matter Experts and influential Execs?

Elysia Simpson avatar
Written by Elysia Simpson
Updated over a week ago

It's no secret that working with influencers increases your brand awareness, credibility and demand generation. Most of the time, large enterprises have internal influential SMEs and Execs that they're not activating when they should be.
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✔️ Identify Subject Matter Experts within their organization
✔️ Build their influence by connecting them up with external influencers
✔️ Measure how influential their internal experts have become over time


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