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Reaching new audiences

How do you ensure your content reaches your target audience?

Andy Macleod avatar
Written by Andy Macleod
Updated over 2 years ago

🎯 Working with well connected industry experts can help make sure your content is seen by the right people.
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This video showcases a specific example of how someone in a Head of Content Marketing role at a Global Cloud brand can:


βœ”οΈ find influential industry experts with high topical authority
βœ”οΈ break down their audience by country, role, gender & more
βœ”οΈ make sure those influencers are interacting with IT decision makers they are trying to reach
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