The media monitoring feature on the influencer profile is designed to help you to vet influencers you're thinking of working with. It does this by automatically searching a database of online media for mentions of the influencer alongside key B2B topics, then summarising some key data on the articles found. We check 270k outlets globally, retrieving 1.5m articles monthly to save you hours of searching to check the background and online footprint of an influencer.
Once a month, searches are run for 90k influencers by name, combined with keywords from around 200 key B2B topics. Most articles which match these criteria (with a few exceptions for violent or explicit language) will be assigned to the influencer's profile to be analysed. The data that you see in the Online Media tab of the profile is based on these articles.
What data can I find to break down the influencer's media coverage?
This section aggregates the following stats for the last 12 months of media coverage:
Total Articles matching the search criteria for this influencer
Total reach (site visitors per month) of the sources this influencer was detected in
Average reach of the sources this influencer was detected in
Average articles matching the search criteria for this influencer per month
Articles matching the search criteria for this influencer in the last month's search (reminder that these are conducted at the end of each calendar month, so "last month" refers to the last calendar month, not the last 30 days)
This pie chart breaks down the locations of the sources the influencer features in, to give you an idea of the geographical range of the influencer's media coverage.
This pie chart breaks down the languages of the articles the influencer features in, to give you an idea of the linguistic range of the influencer's media coverage.
Reader device type
This pie chart shows the split between mobile and desktop readers detected on the source websites the influencer features in.
Most read media sources
The top 25 articles ranked by source reach can be found here, with the following columns populated:
Article Source Reach
Date of Article Publication
Additionally, there is a link to view further insights on the article itself and to click through to view it. Here, you'll find the topic(s) the article matched against and the specific phrases from our search which caused a match for this article. You can click through to read the article, although bear in mind that some articles may have moved URL or been taken down by the author since publication.
The sources in which the influencer has most commonly featured.
The topics which the influencer has matched the most against, ranked by % of articles.
This analyses all the phrases found commonly in articles featuring the influencer, to help you understand key themes or important keywords frequently appearing alongside them in coverage.