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Moving Business Locations - Impact on SEO
Moving Business Locations - Impact on SEO

If your business moves to a different state, you may still appear in Google search results for your old location for some time. This is because Google takes time to recognize location changes, especially if your business had strong rankings in that area

Rocio Fischetti avatar
Written by Rocio Fischetti
Updated over a week ago

How Long Will You Continue to Show Up?

The duration varies based on several factors, but typically, businesses continue to rank in their old location for weeks to several months after moving. Some key factors that influence this timeline include:

  1. Google Business Profile Update – If you’ve updated your Google Business Profile (GBP) with the new address, Google will gradually adjust its rankings. However, if your old address was well-established, it can take time for the transition to fully reflect.

  2. Website Content & SEO – If your website still has content referencing your old location, Google may continue associating you with that area. Updating your site with your new location’s information can help speed up the process.

  3. Backlinks & Citations – If your business has listings on other websites (directories, Yelp, social media, etc.) with your old address, these can keep reinforcing the old location in Google's algorithm. Ensuring consistency across listings can help with the transition.

  4. Search Demand & Competition – If your services were highly searched in your old location and there’s less competition there, Google may keep ranking your business until newer businesses take over those spots


How to Speed Up the Transition

To help Google recognize your new location faster and phase out your old one:

Update your Google Business Profile with the new address and ensure all business details are correct.

Adjust your website content to focus on your new location, including service pages, meta descriptions, and blog content.

Update online listings and citations to match your new address.

Encourage new local engagement by generating reviews, getting backlinks from local sites, and posting content about your new location.

While there is no exact timeline, making these changes can help Google reassign your rankings more efficiently to your new location while naturally phasing out the old one


If you have further questions, reach out to our OneLocal support team through the orange chat bubble in the bottom right corner of your screen. We're here to help!

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