Your LocalSite is one of the most important pieces of your online presence! It is specifically designed by our OneLocal Site and SEO experts to rank well on search engines for local-related searches and to offer a great user experience for site visitors to encourage them to convert to your business! When making changes to a LocalSite it's important to keep this in mind and not make changes that may negatively impact your LocalSite's performance.
How are you supposed to know what may negatively impact your LocalSite performance? Here's the kicker, you likely probably don't. OneLocal sometimes might not always know if changes we make are going to have positive or negative outcomes, SEO is an ever-ongoing task to keep up with Google algorithm updates and to keep up with ever more competitive businesses in the area.
Please know that when making any changes to your LocalSite, you do run the risk of negatively impacting your online rankings. OneLocal is here to help restore performance, but this is a risk you must be willing to accept if you are making changes to your LocalSite. Keep in mind your subscription still continues to offer monthly edits available to be completed by OneLocal and we continue to be happy to serve you in this way. It is definitely the safest option.
Tracking changes with comments
You may be familiar with requesting changes for OneLocal to make on your LocalSite by using comments in the LocalSite Editor. If you need a refresher on this, you'll find an article linked here. The only thing that changes is that you'll be detailing what changes you have made, instead of what changes you are requesting!
You can leave your comments open on the site, OneLocal can clear these out during site revision periods.
If you are able to keep track of edits using comments, OneLocal will have an easier time reverting edits that may have negatively impacted the LocalSite and this saves you both your monthly editing time and even money if fixing these errors would take longer than your allotted monthly time.
Places to avoid editing your LocalSite
We recommend being extra cautious or avoiding making changes at all to pages on your LocalSite most important to your LocalSEO strategy. These are going to include the homepage of your LocalSite and the dedicated service pages. You will notice you can still edit these pages, but you should exercise extra caution if you need to, or even just request changes using comments so OneLocal can make sure an SEO expert takes care of them.
So where is the best place to make updates to your LocalSite? The Blog!
We recommend that you take your new content to the blog of your website as often as you can. New topics can be discussed at length on the blog and it is a supplement to the SEO strategy running on your LocalSite, instead of being integral to the SEO strategy on the LocalSite.
If you are interested in learning more about blogging, check out these next articles: