One of the key benefits of Onepage is to build well-performing landing pages easily. So, let’s make sure you know what exactly a landing page is.
What is a landing page?
A landing page, like the name suggests, is an internet page built for the specific purpose of “landing” on it, converting as many page visitors into customers (or leads) as possible.
This usually happens after a click on an advertisement window or in any search within a search engine. It’s used like this in marketing and is called PPC- or Pay per Click.
The biggest difference from other websites is that on landing pages, we tend to only advertise one service or offer without any distractions.
This means that, unlike websites, a landing page won’t be making a grand introduction, showing what, for instance, your company looks like with all its services, ways of conduct, philosophy, partner firms, and so forth.
Now you know that landing pages always focus on advertising just one specific offer or service of yours. They help generate leads or purchases.
Like there, on one of the brilliant examples of a Onepage customer's landing page, there's one service and one offer. To get in touch for a calculation.
Many different offers
Variety of pages in addition to the main page, going into detail.
Possibility to navigate across pages
Different options to contact
Just one specific offer
A single page
No menu navigation (or navigation just within the page)
Clear, repeatable call-to-action sections
To get more details on this topic, you’re welcome to read this post of ours:
What are the key metrics of a landing page?
The performance of a landing page is measured by its conversion rate. The conversion rate is the number of conversions divided by the total number of visitors.
For example, if your landing page receives 200 visitors monthly and gets 50 leads (form applicants/calls / etc.), the conversion rate would be 50 divided by 200, or 25%.
There's actually no universal benchmark to say if your conversion rate is low or high. It varies across industries, time of the year, and the complexity of your offer.
However, the key to success while optimizing your landing page would be to start measuring your particular metrics and constantly trying to improve them.
Example. Free offers normally lead to a higher conversion rate, which doesn't mean they're more profitable.
To learn more about Landing-page metrics essentials, log into your account and go to the Onepage academy, where we teach this in detail.
How to structure your landing-page
Reminder: The focus is on a single offer! Regardless of whether it is a product or a service 💡
A very important element your landing page shouldn’t be missing is an integrated element to make contact. That might be in the form of a questionnaire, a quiz in which specific information is asked from your customer, or perhaps a link to your web shop for direct sales. These so-called “Conversional elements” ensure that your customer interacts with your landing page.
Call-to-action blocks / sections
⏩ You’ll find detailed video instructions on how to build and structure your landing page in our Onepage academy!⏩
How to build a great landing page with Onepage
Our templates are already optimized for conversion. You’ll find that they include all the most important elements to move any interested party to interact with you in one way or another. The only thing left to do is to now adjust them to you and your offer. You may, of course, build them from scratch too.
1. Hero- Section with a catching headline and clear information to encourage the viewer to read more: Clear and short speech to get the reader’s attention!
2. Relevant information/Benefits of your offer: Presentation of your offer and what your customer gets by choosing you. Use meaningful elements that address your target group.
3. Forms/Quizzes: The easier it is to get in touch with you, the easier it is to get the viewer to give you their information. Therefore, Onepage lets you integrate forms and quizzes directly into your web page. It’s imperative to know that the user is more likely to cancel their form if you ask for too much information.
4. Call-to-Action: CTA or call to action is, quite frankly, what it sounds like. In this case, the buttons on your web page. Keep your CTA buttons easily visible to encourage users to interact with them.
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