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Cookie banner + Google Tag Manager
Cookie banner + Google Tag Manager

Basic usage of cookie banner with Google Analytics

Alina avatar
Written by Alina
Updated over 3 months ago

🍪 Cookie banner + GTM 🍪

Basic usage with Google Analytics

  1. Create a tag, e.g. GA4.

  2. Open the tag.

  3. Then add a trigger “Consent Initialization”.

  4. Save and publish your tag.

Going forward, when your customers visit your site, they will not be tracked until they accept a cookie banner consent.

Usage with other external tools

  1. Create a tag, add your third-party code to it.

  2. Open the tag.

  3. Add a “Custom event” trigger.

  4. You can use these custom event names depending on third-party code category and use-case:

    1. onepage_received_consent

    2. onepage_received_consent_unclassified

    3. onepage_received_consent_marketing

    4. onepage_received_consent_analytics

    5. onepage_received_consent_functional

    So, when the user chooses some tool categories in the cookie banner, corresponding events will be triggered and GTM will load only those scripts that are depending on a custom trigger.

  5. Save and publish your tag.

  6. Go to your project settings in Onepage and add some cookies that your script will produce, so your customers will see what third-party tools you are using and their use cases.

Going forward, when your customers will visit your site, they will be able to disable the loading of third-party scripts, and they will not receive any cookies.

You should add a separate tag and different custom triggers depending on the tool category for each third-party code.


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