How to Add Your Company Details to Structured Data Automatically
With Ongoing SEO, you can now tell Google where to find your social media profiles and your company logo — automatically.
This is perfect for online stores with an active social media presence that want to send more traffic to those profiles. Your social media accounts are your social proof — they help convince shoppers your brand is trustworthy and worth buying from.
If people can’t find your social media, they might miss out on seeing the community, engagement, and credibility you’ve worked hard to build. That’s why our app makes it easy for you to share this information with Google.
How to Add Your Social Media Profiles
On your Ongoing SEO dashboard:
Click JSON-LD Structured Data.
Paste the full URL for each social media profile you want to include, such as:
Facebook
Instagram
X (Twitter)
LinkedIn
Pinterest
YouTube
Snapchat
Click Save — done!
You can also upload your company logo so Google knows exactly which image to use when displaying your brand.
Why This Helps Your Store
Adding this information to your structured data gives Google more to work with. This can make you eligible for a Knowledge Graph — that big box you sometimes see on the right-hand side of Google search results that shows quick info about a brand.
A Knowledge Graph is part of Google’s rich snippets and can display your logo, social profiles, and other key details.
Google creates Knowledge Graphs for many topics — businesses, products, books, events, even famous people. But they’re selective, and not every site gets one.
Who Gets a Knowledge Graph?
Google only awards Knowledge Graphs to brands with strong SEO. You’ll need:
High-quality content (like blog posts)
Active, engaging social media channels
Well-optimized product descriptions
Solid traffic
Backlinks from reputable sites
A great example is Death Wish Coffee, a Shopify-powered store with a Knowledge Graph. Their strong SEO and active content marketing earned them that prime spot on Google.
Why You Want One
A Knowledge Graph can:
Boost visibility and traffic
Make it easier for customers to find you
Build credibility instantly
If someone searches for your brand or products and sees your logo and social links right in Google search, they’re more likely to click through and explore.
How It Works
When you enter your store info (logo + social links) in Ongoing SEO, we include it in your structured data.
If Google decides to award you a Knowledge Graph, they’ll pull your details directly from there. We can’t force Google to display it — but we make sure you’re giving them the best possible chance to.
Remember: our app works best when paired with an active SEO strategy. Keep improving your content, site speed, and engagement to look attractive to Google.
Stay Active on Social
The goal of linking your social profiles is to drive more traffic to them — and then back to your store. Choose one or two platforms to focus on and post regularly.
Consistency looks good to both Google and customers.
Why YouTube is a Secret Weapon
Google owns YouTube — which means they love showing video results. If you’re going to focus on one platform, consider making it YouTube.
Create videos about your products, your process, or your brand story. Videos can show up in both YouTube and Google search results.
Example: Death Wish Coffee is an online company powered by Shopify that competes with giants like Starbucks and Coffee Bean.
How do they do it?
They market to millions using their own YouTube channel — uploading videos about their products and exploring coffee culture.
Want to grow a cult-like following? Here are 7 tips to promote your products.
Bottom Line
If you haven’t added your social profiles and logo in Ongoing SEO yet, do it now. It’s quick, free, and can only help your visibility.
You have nothing to lose — and potentially a shiny Knowledge Graph to gain.
We wish your store the best of luck!