Customer Says Their Subscription Order was an Accident / Mistake

Shopify makes it very clear to the customer that they are purchasing a subscription product.

✅ On the product page, the customer has to select the Subscribe & Save option

✅ On the Cart page, a subscription overview displays regarding a recurring purchase

✅ On the checkout page, the subscription plan gets display next to the product

✅ On the checkout page, a Recurring Subtotal gets displayed.

✅ On the checkout page, a recurring frequency gets displayed next to the price

✅ On the checkout page, they have to manually click & agree to a recurring purchase.

We recommend defaulting to Subscribe & Save by default as this helps the merchant get more subscription orders. However, if you see an uptick in messages from subscribers saying they accidentally purchased the product as a subscription, then you can change it.

By having a place where your customers can quickly access their Subscriber Portal, this will reduce the number of customer support emails you receive.
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The Subscriber Portal gives the customer the flexibility to skip a delivery, pause, change address, change payment method on file, etc.