Shopify makes it very clear to the customer that they are purchasing a subscription product.
✅ On the product page, the customer has to select the Subscribe & Save option
✅ On the Cart page, a subscription overview displays regarding a recurring purchase
✅ On the checkout page, the subscription plan gets display next to the product
✅ On the checkout page, a Recurring Subtotal gets displayed.
✅ On the checkout page, a recurring frequency gets displayed next to the price
✅ On the checkout page, they have to manually click & agree to a recurring purchase.
Is your subscription widget set to to Subscribe & Save by default?
We recommend defaulting to Subscribe & Save by default as this helps the merchant get more subscription orders. However, if you see an uptick in messages from subscribers saying they accidentally purchased the product as a subscription, then you can change it.
By having a place where your customers can quickly access their Subscriber Portal, this will reduce the number of customer support emails you receive.
The Subscriber Portal gives the customer the flexibility to skip a delivery, pause, change address, change payment method on file, etc.