Here are some of our favourite uses of the platform by artists centralizing, engaging and growing their fan bases.

Allie Sherlock is an Irish singer/songwriter and musician whose regular Grafton St. busking sessions have led to multiple viral videos and a large online following. Allie's first big viral moment was a cover of Ed Sheeran's "Supermarket Flowers" in 2017. Since then, she has amassed over 6m YouTube followers, appeared on The Ellen DeGeneres show, and, most recently, performed with Tom Grennan when playing her usual busking slot in Dublin.

Allie began centralizing her fan data in the summer 2024, and she now has a much better insight into where her core fans live and want her to play. Establishing a free fan club tier, she now has over 3.2k fans interacting with exclusive content every week and has gathered location data for over 15k of her fans. Using the "Where Should I Play" Landing Page, Allie gauged demand for shows not only in the UK, ahead of her headline shows in winter 2024, but also across the globe.

The results:

For her Fenway Park show in Boston, Lana gave pre-sale access exclusively to her most engaged fans in North America. By centralizing her fan data, she had a complete overview of her audience and could set specific criteria for who qualified for pre-sale access. This meant she could reward her most loyal followers, selling out the show in less than an hour and almost entirely eliminating scalping.

There was no general sale and only real fans got access to tickets. Isn’t that how it should be?

The results:

With demand far outstripping supply, Oasis could have easily followed the usual industry playbook, but they chose a different route. Powered by Openstage, they made fans come directly to them for tickets, making it nearly impossible for anyone to get a ticket without coming through their front door.

Fans were screened by security software to prove they were human, and then had to verify themselves as true fans. Oasis combined this data with their existing databases to create a weighted ticket lottery that prioritized engagement, location, and other fan metrics they deemed important.

The results:

Whilst touring with Louis Tomlinson, Only The Poets shared a QR code on production screens and asked fans one question:

'Would you like to see us live again? If so, then scan this QR code and let us know.'

Fans who answered 'yes' scanned to register their interest. This resulted in sold out shows. The band were able to find out demand in the market, using this to convince promoters to upgrade shows, and they could let fans know about the extra tickets directly via email and SMS.

This turned their tour from a guaranteed loss, to profitable.

The results:

UK pop-rock band You Me At Six have been a staple in their genre for almost 20 years. With momentum beginning to wain, the band decided that they wanted to end things on their own terms and go out with a bang on a farewell world tour.

Coming from the era of Facebook, the band decided to use Openstage to identify and understand fan demand. When announcing their UK farewell tour, You Me At Six doubled lifetime sign ups. All but 100 tickets per show sold out in the pre-sale offered to fans on their mailing list, which resulted in the band adding a further 20 shows. Additionally, this has opened up avenues for the band to offer VIP experiences to their most loyal fans, increasing their revenue further.

This tour will be the band’s biggest and most lucrative tour to date.

The results:

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