Cart Rules allow you to display targeted campaigns based on the contents of a visitor's shopping cart. By showing the right message at the right time, you can recover abandoned carts, increase average order value, and improve conversion rates.

Cart Rules ensure that only visitors with specific cart content see your campaigns. You can target customers based on cart value, number of items, or specific products in their cart.

🆓 Provide discounts or free shipping to encourage your customers to finish the checkout process:

🏃‍♂️ Increase the sense of urgency in buyers by using a countdown timer:

👔 Use proactive product recommendations that match the style of the item added to the cart to upsell:

OptiMonk automatically detects cart contents for the following platforms once installed:

No additional setup is required for these platforms.

If you use a different e-commerce platform, you'll need to implement custom JavaScript code to enable Cart Rules. Refer to our JavaScript code for Cart Rules documentation for detailed implementation instructions.

Use this rule when you want to target your visitors based on the total value of the products added to the cart.
​Example: Display the campaign to visitors with a cart value above $20.

Configure campaigns to appear based on the quantity of items in the cart.

Example: Show the campaign only to visitors with at least two products in their cart.
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If you want to define that the popup should appear when specific products are added to the cart, you can use the following conditions:
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You can either select products manually from your catalog or create a name rule described in the next point. If you'd like to select manually, choose that option from the dropdown and add the products from your catalog:

You can also combine "include" and "not include" logics to create a targeting rule.

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You can add specific products by any property, such as product ID or name. In this case, you need to manually type in the property.

In case you choose a product name as the property, you can either type in the name of a specific product, for example, "Pedigree Biscrok - Bone-Shaped, Multi-Mix Biscuits Dog Treats", or create a display rule based on the product name, such as displaying products to visitors with products in the cart that include 'dog' in their name.

When a visitor adds a product to the cart, a bunch of information is forwarded to OptiMonk automatically. This looks something like this:

Of course, this information is unique to each of your products.

If you want to check what information is forwarded to OptiMonk for a specific product, you can do so with the following steps using the Google Chrome browser. In this example, we will check the Product ID of a product to demonstrate the setup process:

4. Click on OptiMonkVisitorCart, then on the dropdown, arrow to see the available information.

5) You could use any of this information for the Cart rules. Let's use the product_id for this example.

6) As you can see above, the product_id is 4587144773676, so the rule would look like this:
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💡 Please also pay attention to upper and lower case letters when defining these values.

💡 Please note that this information is unique to each of your products.

💡 If any of the values are empty, it is because you need to set them up on your website's admin page first before you can use them for the Cart rules.

You’ll be able to combine multiple rules together. This gives you tons of flexibility. To add more cart rules to your popup, click on the "+ Add another rule" button.

For example, you can show your campaign to visitors who have dog products in their cart and a minimum cart value of $20.
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The relationship between these conditions is ”AND” as indicated. These relationships can't be modified; they are a default setting in the system.

If you need any further help or have any questions, please let us know at support@optimonk.com, or start a live chat, and we would be happy to assist you.