How to Track Campaign Variant Performance in Google Analytics
You can monitor the performance of your Campaign Variants in Google Analytics to analyze profitability metrics. There are two methods available for comparing results:
Create & compare segments: This allows you to dive into details.
Create a dashboard: This allows you to monitor the results more easily over a longer period.
Create & compare segments
1. Log in to your Google Analytics account, select Behavior on the left, go to Events/Overview, and click OptiMonk:
2. Select Event Label:
3. Pick which A/B test results you want to compare:
As you can see, the labels are [campaign name] + [variant name]. Choose the Variants you want to compare. In this example, we will compare the 2 variants of 5. Product - Mobile (non-USA) campaign:
4. Click on Add Segment, then click on New Segment:
5. Create a segment by following the steps below:
Add a name, which should be the Event Label's name
Choose Conditions
Choose Event Label as a filter
Choose the label you want to segment by
Then repeat it for the other variant.
6. Now you can see both reports with the 2 new Segments under "Conversions/Ecommerce/Overview":
Create a dashboard
1. Go to Dashboards under Customization, then click on Create:
2. Choose Blank, then give it a name:
3. Add a widget like the one below, one widget for each variant:
4. The result will look like this:
That's it! Now you can track the monetary performance of your Campaign Variants in Google Analytics.
If you need any further help or have any questions, just let us know at support@optimonk.com, and we would be more than happy to assist you!