Anomaly Detection automatically monitors your marketing metrics and alerts you when something unusual happens — a sudden drop in revenue, an unexpected spike in cost, or any significant deviation from your normal patterns. It helps you catch issues early before they impact your bottom line.
How to Access
Go to Recommendations → Anomalies tab in the main navigation.
How It Works
Orphex continuously analyzes your performance data across all connected platforms. It learns what "normal" looks like for your metrics and flags anything that falls outside that range. When an anomaly is detected, it's classified by severity so you know what needs your attention first.
Alert Categories
Needs Attention — High-impact changes that likely require immediate action, such as a metric dropping to zero or a major cost spike.
Informational — Notable changes that are worth knowing about but may not require urgent action.
What You See
Each anomaly card shows:
The metric and segment where the change was detected (e.g., "Objective: Purchase — Search Impression Share")
The current value vs. the expected range
How much it deviated, and in which direction
When it was first detected
Click View Details to see a 7-day trend chart showing actual values overlaid against the expected range, with the anomaly point highlighted.
What Gets Monitored
Anomaly Detection covers 100+ metrics across all your connected platforms, including spend, revenue, conversions, engagement, and funnel metrics.
To avoid noise on low-volume data, each metric has a minimum volume threshold — so you only get alerted when there's enough data to be meaningful.
Automatic Cleanup
Anomaly records are automatically removed after 7 days if the issue is no longer active, keeping your view focused on what's current.