Fresh Creatives gives you an early read on every newly launched ad creative — automatically. Instead of manually checking which new creatives are working, the page sorts them into three clear buckets so you know what to scale, what to fix, and what to keep watching.
What this page answers
Which of my newly launched creatives are already hitting the goal?
Which ones are spending money but underperforming?
Which ones are too early to call?
How creatives are categorized
Every creative on this page is evaluated against two thresholds defined in your workspace:
Minimum spend — how much a creative needs to spend before it can be fairly judged (default: ₺1.000).
Goal — the performance target it needs to hit (default for image: ROAS > 2, default for video: Retention 50 > 40).
Your workspace may use a different goal metric — CTR, CPA, or a custom one — depending on how your account is configured. The page always shows the active goal for your workspace.
Each creative goes through three checks in order:
Has it spent enough? If not → Not Enough Data.
Can the goal metric be calculated? (For example, ROAS needs at least one conversion to compute.) If not → Not Enough Data.
Did it meet the goal? If yes → All Good. If no → Needs Attention.
The three buckets
✅ All Good
Creatives that reached the minimum spend and beat the goal. These are validated winners — they've proven themselves with enough data behind them.
What to do: Consider scaling budget, duplicating into other audiences, or using them as the baseline for next iterations.
Sorted by best performance first.
⚠️ Needs Attention
Creatives that reached the minimum spend but fell short of the goal. They've had a fair chance and aren't delivering.
What to do: Review the creative — is it a hook, message, or visual issue? Decide whether to iterate (tweak and relaunch) or pause it before it eats more budget.
Sorted by worst performance first (most urgent at the top).
⏳ Not Enough Data
Creatives that can't be evaluated yet, for one of two reasons:
Spend is below the minimum threshold — the creative simply hasn't run long enough or hard enough. Wait.
The goal metric can't be calculated yet — for example, a ROAS-based goal needs at least one purchase. The spend is there, but the math isn't possible.
What to do: Most of the time, just wait. If a creative has been here for a long time with healthy spend but no conversions, that's itself a signal — the creative may not be driving the action you're optimizing for.
Sorted by spend (closest to the threshold first).
What changes by tab
You can toggle between Image and Video at the top of the page. Each uses its own default goal:
Image: ROAS > 2
Video: Retention 50 > 40
If your workspace is configured with a different goal, that's what you'll see.
Filters and date range
Date range (top right) — controls which creatives are included based on their first-seen date. Default is the last 28 days.
Platform tabs — All Platforms, Google Ads, Meta Ads, Pinterest Ads.
Objective tabs — All Objectives, Purchase, etc., based on the campaigns running in your workspace.
FAQ
Why is a creative in "Not Enough Data" even though I see spend on it? The spend may not have crossed the minimum threshold yet, or the goal metric (e.g., ROAS) can't be calculated because there are no conversions yet. Hover the creative to see which case it is.
Can I change the minimum spend or the goal? Not from the UI in this release — workspace defaults are set during onboarding. If you want to adjust them, reach out to us.
Why don't I see all my creatives here? This page is scoped to your selected date range and creative type (image/video). Creatives outside that range or with no launch date will not appear here — use All Creatives instead for the full list.
How often does this update? Categorization refreshes alongside your daily data pipeline.
Need help interpreting your results? Reply to this message and our team will jump in.