Creative Watchlist automatically collects and organizes ad creatives from brands you want to monitor. Whether you're analyzing competitors, gathering creative inspiration, or tracking industry trends, you'll have a continuously updated library of ads from Meta (Facebook, Instagram) and Google (YouTube, Search, Display).
What can I do with Creative Watchlist?
Track any brand — Follow competitors, industry leaders, or brands you admire
Monitor two platforms — See ads running on Meta (Facebook & Instagram) and Google (YouTube & Search)
Stay up to date — Creatives are refreshed automatically on a regular basis
Filter and explore — Browse by platform, media type, or date to find what you need
Getting started
Adding a brand to track
Go to Creative Watchlist from the sidebar
Click + Create in the top right
Select your platform: Meta or Google
Search for the brand name or paste the Page/Advertiser ID
Click + to add
Configure filters if needed (country, language, etc.)
Click Save
Your tracked brands will start appearing in the Creative Watchlist within a few hours.
Tracking Meta ads (Facebook & Instagram)
How to add a Meta brand
You can add brands in two ways:
Option 1: Search by name Type the brand name in the search field. If we have the brand in our database, it will appear in the results.
Option 2: Paste a Page ID
Go to Meta Ad Library
Search for the brand
Click on a result to see their ads
Copy the Page ID from the URL (the long number after
view_all_page_id=)Paste it into Creative Watchlist
Tracking Google ads
How to add a Google advertiser
Option 1: Search by name Type the brand or company name. Google uses partial matching, so "Nike" will find "Nike Inc.", "Nike Turkey", etc.
Option 2: Paste an Advertiser ID
Search for the brand
Click on an advertiser to see their ads
Copy the Advertiser ID from the URL (starts with "AR", e.g.,
AR18091983)Paste it into Creative Watchlist
Google filter options
Filter | Description |
Regions | Select which countries' ads to collect |
Include removed ads | Also fetch ads that are no longer running |
Viewing your creative library
Once you've added brands, their ads will appear on the Creative Watchlist page.
Filtering creatives
Use the tabs at the top to filter by platform:
Meta — Only Facebook & Instagram ads
Google — Only YouTube & Search ads
Limits and updates
You can track up to 10 brands per platform (10 Meta + 10 Google)
Creatives are updated automatically every few hours
Historical ads are preserved even after they stop running
Frequently asked questions
Q: How long until I see ads after adding a brand? A: New brands typically start showing ads within 2-6 hours after being added.
Q: Why don't I see any ads for a brand I added? A: The brand may not have active ads in the regions/platforms you selected. Try expanding your filter settings.
Q: What's the difference between Page ID and Advertiser ID? A: Page ID is for Meta (Facebook/Instagram) — it's a long numeric ID. Advertiser ID is for Google — it starts with "AR" followed by numbers.
Q: Can I export the creatives? A: Currently, you can view and analyze creatives within Orphex. Export functionality is on our roadmap.