Overview
Instead of jumping between isolated reports, the Context Summary aggregates performance signals across your entire ad ecosystem into compact, executive-level summaries.
It allows performance marketers and growth leads to instantly audit total spend, monitor conversion efficiency, detect performance anomalies, and verify traffic distribution across all connected networks.
Using the Context Summary dashboard, you can:
Track macro-level metrics (Cost, Revenue, Purchases, ROAS) over custom date ranges.
Review platform-level Traffic Acquisition broken down by media sources.
Compare budget allocation vs. traffic share using visual pie charts.
Monitor critical in-app or web conversion funnels via Platform Events.
Stay alerted to automated system Insights and performance Anomalies.
Key Modules on the Dashboard
The Context Summary page is divided into several specialized analytical modules:
1. Top KPI Cards & Performance Trend Chart
At the very top, you’ll find real-time metric cards displaying aggregated Cost, Purchases, Revenue, and ROAS, complete with percentage changes compared to the previous period.
Below the cards, a dual-axis trend graph plots your spend against primary outcome metrics over time, allowing you to quickly spot pacing irregularities or scaling opportunities.
2. Traffic Acquisition Module
This section gives you a granular breakdown of how traffic and revenue flow into your digital properties.
You can easily toggle this module between a detailed data Table view and an aggregated Chart view.
3. Share Distribution & Creative Insights
Share Pie Charts: Visual breakdown wheels comparing your Cost Share against Session Share across channels (Google Ads, Meta Ads, RTB House, Criteo, TikTok, etc.). This makes it easy to spot over-budgeted or under-performing channels.
Creative Insight Preview: A quick carousel showcasing top-performing creative assets and video engagement cards without leaving the summary page.
4. Platform Events Table
A dedicated event tracking stream that displays down-the-funnel user interactions (such as Adjust Add To Basket, Begin Checkout, Favorites, Orders) over time. You can filter this view by specific tracking sources (Adjust, GA4, Meta, etc.) using the left-hand icon panel.
Automated Sidebar: Insights & Anomalies
On the right side of the Context Summary dashboard, Orphex continuously runs background audits to highlight actionable signals:
Insights Panel: Displays automated recommendations, such as brand safety flags on PMax placements or high drop-off alerts in your checkout funnel.
Anomalies Panel: Detects sudden statistical shifts—such as a sudden drop in sessions or an unusual CPC spike—and alerts you before budget is wasted.
Frequently Asked Questions
Can I change the date range or comparison period for the summary page?
Yes. Use the date picker in the top-right corner of the page to adjust your primary window and switch between previous period comparisons or custom custom ranges.
Why do some channels show in the Pie Chart but have no conversions in Platform Events?
Check your integration and mapping setup. If a channel appears in spend but lacks conversion attribution in events, make sure your MMP (Adjust) or GA4 campaign mappings are properly configured under Settings → Custom Definitions → Campaign Mappings.
How often are the Insights and Anomalies updated?
Orphex algorithms scan incoming data streams continuously throughout the day, updating the Insights and Anomalies feed as new performance deviations are detected.
If you notice data mismatches across your summary widgets or need help customizing your view, reach out via the support button in the bottom-right corner!