Creative AI analysis recommendations suggest ready-to-run analyses based on your own creative inventory. Until now, starting a Creative AI analysis meant building the scope yourself – picking the channel, campaign type, objective, minimum spend and status on an empty filter screen. Knowing what to analyze is hard, so many analyses never got created. Now Orphex scans your creatives and suggests analyses worth running, each with a reason and a one-click way to start.

You receive Creative AI analysis recommendations in two places.

The first is an invitation email. Orphex scans your workspace and emails you a set of suggested analyses, each describing which creatives it would look at and why.

The second is the Creative AI dashboard. When recommendations exist for your workspace, a strip of recommendation cards appears at the top of the Creative AI page. Each card is one suggested analysis.

Each Creative AI analysis recommendation is a complete, ready-to-run analysis, not just an idea. Every recommendation includes a title, a short marketing rationale explaining why this slice is worth analyzing, an estimated number of creatives it covers, and a ready-made set of filters so it can be run in one click.

To run a Creative AI analysis recommendation, click "Run this analysis" on the card or in the email. Orphex opens the New Analysis modal with the recommendation's filters, creative type and date range already filled in. You review the scope, adjust anything you want, and run it.

Recommendations are never run for you. You always confirm before an analysis starts.

Generating Creative AI analysis recommendations is free. Orphex does not charge any credits to scan your inventory and suggest analyses.

Running a suggested analysis costs credits like any other Creative AI analysis: labeling credits for the creatives, plus the analysis cost. You see the cost in the New Analysis modal before you run it.

Orphex builds Creative AI analysis recommendations by scanning your creative inventory – how your creatives are spread across channels and objectives, where spend is concentrated, which campaigns carry test signals, and which creatives are active or paused. It then proposes focused, marketing-meaningful slices to analyze.

Recommendations are designed to be selective. A recommendation will not cover most of your account in a single slice, because "analyze everything" is not a useful analysis. Campaigns whose names contain a test signal are prioritized, because deliberately set-up tests carry the most learning value.

Do I have to build the analysis filters myself?
No. Each recommendation comes with ready-made filters. Clicking it opens the New Analysis modal with everything prefilled, and you can adjust before running.

Does getting recommendations cost credits?
No. Generating recommendations is free. Running a suggested analysis costs credits like any other Creative AI analysis.

Will Orphex run an analysis without asking me?
No. Recommendations are suggestions only. An analysis runs only after you confirm it in the New Analysis modal.

Where do I see my recommendations?
In the invitation email Orphex sends, and in the recommendation strip at the top of the Creative AI dashboard when recommendations exist for your workspace.

Why is a suggested analysis smaller than my whole account?
Recommendations are intentionally selective. Orphex avoids oversized slices that cover most of your account, because a focused slice produces clearer insights.

Still have questions? Reach out through the in-app chat or write to support@orphex.co.