When conversions stop for no obvious reason, Tag Manager is usually where the answer is. You can now look there, and fix it, from the same chat where you ask about your campaigns.
You need your Tag Manager account connected to Orphex, editing rights, and someone at your company to have switched changes on. Your own Google permissions still apply: this does not give you access to a container you could not already open.
Conversions stopped and nobody knows why
This is the reason most people open Tag Manager at all. It is a few questions, not one.
"What was published to this container recently, and what did each one change?"
"Show me the difference between the live version and the one before it."
"Put it back to the previous version."
"Now line that up against when conversions dropped in Google Ads."
Going back to a previous version is itself a publish, so you see which version you are returning to before anything happens.
Changing forty tags at once
A domain changes, or a field gets renamed, and it shows up in forty tags. In the Tag Manager interface that is forty separate edits and at least one typo.
Ask which tags mention the old value, then ask to update them. You see every single one with its current and new value before anything is saved. If one of them turns out wrong, you can put that one back without undoing the rest.
When two people are working in the same container
Tag Manager does not tell you that someone else has been editing the same tag until you try to publish. That is usually a bad moment to find out.
Ask who has unsaved work open, then pull in the latest published version. Any clashes come back one by one, so you can see that only one tag is genuinely contested rather than assuming everything is.
Who has access
Ask who can get into a container and what they can do. You can add people, change what they can do, and remove them, which is what an agency handover actually needs.
Preview environments are separate from the live container. Someone who can publish to staging cannot publish to live. If a preview link has stopped working, it usually just needs reauthorising, which is one request.
What you can look at
Your Tag Manager accounts and the containers in each
Every tag, trigger, variable, folder and template in a container
Everything about one specific tag
Published versions and what each one contains
Who has unsaved work open
Preview and staging environments
Who has access and at what level
All of this is read live, so there is no overnight delay on Tag Manager.
What you can change
Publish a version, go back to an earlier one, or restore a deleted one
Update tags, triggers and variables, in bulk or one at a time
Create and tidy up workspaces, and resolve clashes
Create, update, combine and delete containers
Manage preview and staging environments
Move things into folders, import a template
Add, change and remove people's access
Be careful with
⚠️ Deleting a container cannot be undone from here. A deleted version can be restored, a deleted container cannot. Read what you are agreeing to before you say yes.
How a change happens
Nothing reaches Google until you approve it. You describe what you want, it shows you exactly what would change, and it waits. You have 15 minutes to say yes; the request itself sits for a day before expiring.
Everything that happens is written down: who asked, what it was before and after, and whether it worked.
What it will not do
It does not create tags, triggers or variables one at a time from scratch.
It does not publish anything you have not seen and approved.
It does not undo a deleted container or workspace.
It does not test whether your tag actually fires. Use Tag Manager's own preview mode for that.
It does not open a container your own Google account cannot reach.
When something does not work
What you see | Why | What to do |
It has no Tag Manager tools at all | Changes are not switched on for your account, or you only have view access | Ask for editing rights, and get in touch with us to have changes enabled |
It can look but not change | You connected before changes were switched on | Sign in from the assistant again with the same account |
It reports a clash when you pull in the latest version | Someone else changed the same tag | Ask for the clashes one at a time and sort them out individually |
Your preview link stopped working | The environment needs reauthorising | Ask it to reauthorise that environment |
You approved and nothing happened | The approval expired after 15 minutes | Ask again |
Common questions
Can it publish my container?
Yes, and you see what is being published first.
Can I undo a bad publish?
Yes. Ask it to go back to the previous version.
Can it change a single tag?
Yes. The same route handles one tag or forty.
If I delete a container here, is it really gone?
Yes. It is the same container, and that cannot be undone.
Can it check whether my tag fires?
No. Use Tag Manager's own preview mode.
Does this work in ChatGPT as well as Claude?
Yes, identically.
Still need help?
Message us in the app or write to support@orphex.co. Never share your password or an access key with anyone, including us.