Setting up the same campaign in four countries is the part of the job that takes the longest and needs the least thought. You can describe it once instead.
Changes need your Orphex plan to include them, the switch to be on for that workspace, and editing rights for you.
From a brief
"Set up four campaigns, one per country, from this brief. Leave them all paused."
You see each campaign and its settings before anything exists. On Google they can all go up in one batch. On other platforms it is one at a time, each with its own yes.
Worth asking before you turn anything on:
"Would this budget be allowed? Check before I try."
"Is anything missing that would stop these running?"
A list of forty ads
"Create these forty ads from this list. Check for mistakes before you make any of them."
The list gets checked first. A missing link or an ad group that does not exist comes back before anything is created, rather than after the twentieth one. Then you see every ad, where it is going, and that it will arrive paused.
Creating ads in bulk works on Google Ads, Meta and TikTok.
If you are building a Performance Max campaign
Performance Max campaigns usually fail for the same reason: the assets are incomplete and nobody notices. After creating one, ask:
"Is anything missing from these asset groups?" A group with no video is the usual reason it quietly stops showing.
"Add our customer list as an audience signal." This is one of the few ways to influence who the campaign finds.
"Only let this group show our higher-margin products." This stops it spending the whole budget on your cheapest item.
Everything starts paused
Every campaign and ad created this way arrives paused. Nothing spends until you turn it on, and turning it on is a separate step you approve.
One workspace does not create more than 50 new campaigns, ad sets or ads in a day.
⚠️ Orphex does not undo a creation. You can pause it. Removing it entirely is a delete, and a deleted campaign takes its ad groups, ad sets and ads with it.
Where you can create things
What | Where |
Campaigns and ad groups or ad sets | Google Ads, Meta, TikTok, Microsoft Advertising, Pinterest, Reddit, Snapchat, X, Yandex Direct, Criteo |
Platform-specific campaign types | Performance Max, Demand Gen and app campaigns on Google. Smart+ on TikTok. Performance+ on Pinterest. Apple Search Ads has its own two |
Ads | Google Ads, Meta, TikTok, Apple Search Ads, Microsoft Advertising, Pinterest, Yandex Direct |
Several at once in one batch | Campaigns on Google Ads. Ads on Google Ads, Meta and TikTok |
What this does not do
Orphex does not create anything you have not seen and approved.
Orphex does not undo a creation. Pausing is reversible, creating is not.
Orphex does not create more than 50 new things a day in one workspace.
Orphex does not write your ad copy or make your images. You provide those and it puts them in place.
Orphex does not create campaigns on LinkedIn, Taboola or RTB House.
When something does not work
What you see | Why | What to do |
The campaign exists but is not spending | It was created paused, as everything is | Ask to turn it on and approve that |
It rejected the list before creating anything | Some rows are missing something required | Fix or drop those rows and ask again. Nothing was created |
It says you have hit a daily limit | That workspace has already created 50 new things today | Continue tomorrow, or get in touch if that does not suit how you work |
A Performance Max group is not showing | Usually missing assets, often no video | Ask what is missing, then add it |
You approved and nothing happened | The 15 minutes passed | Ask for a fresh confirmation. The preview lasts 24 hours and does not need redescribing |
Common questions
Do new campaigns start running immediately?
No. Everything arrives paused.
Can I build the same campaign for several countries at once?
Yes. On Google they go up in one batch, elsewhere one at a time.
Will it write my ad copy?
No. You give it the copy and images and it puts them where they belong.
Can I undo a campaign it created?
No. Pause it, and delete it in the ad platform if you want it gone.
Still need help?
Message us in the app or write to support@orphex.co. Never share your password or an access key with anyone, including us.