The short version: asking questions and making changes through an assistant does not cost anything on top of your plan. Two of the heavier analyses use credits, and you are told what they cost before they run.
What does not use credits
Asking anything about your performance
The weekly summary and the other reports
The ready analyses: wasted searches, budget, placements, landing pages and the rest
Reading live figures from an ad platform
Previewing a change, approving it, and undoing it afterwards
Creating campaigns and ads
In other words, the day-to-day work is covered by your plan.
What does use credits
What | Why it costs |
Impact Analysis | It models what would have happened without your change, which is real computation rather than looking something up |
Creative AI labelling and analysis | The cost depends on how many ads and how many labels it covers |
Both tell you the cost before they run, so you are not going to find out afterwards.
These two are worth knowing about because other articles point you at them without saying so. If an article suggests labelling your creative, or asks whether a change actually worked, that is one of these two.
Checking what you have left
"What plan am I on, and what have I used?"
This gives you your plan, what you have used of it, and what the next plan up costs and includes. Credits run on a cycle and reset, rather than running out permanently.
Buying more
Add-on credits are bought in Orphex, not through the assistant. The assistant can tell you where you stand; it does not take payment and it does not change your plan.
If you are not sure where to buy them or which plan you need, message us in the app and we will point you at the right place.
What this does not do
Orphex does not charge you for anything without telling you first.
Orphex does not buy credits or change your plan from the chat.
Orphex does not charge for reading, reports, previews or approved changes.
Orphex does not refund credits for an analysis you decided afterwards you did not need.
When something is unclear
What you see | Why | What to do |
It will not run an Impact Analysis | Usually no credits left, or one is already running for that workspace | Ask what you have left. One runs at a time per workspace |
A creative analysis costs more than last time | It covers more ads or more labels than the last one | Narrow what it covers before running it |
You expected to be charged and were not | Most things do not use credits | Nothing to do. Only the two above use them |
Common questions
Does asking questions cost credits?
No.
Does making a change cost credits?
No, including undoing it.
What actually uses credits?
Impact Analysis, and Creative AI labelling and analysis. Both tell you the cost first.
Can I buy credits from the chat?
No. That happens in Orphex.
Do unused credits carry over?
No. Credits run on a cycle. Ask what you have left and when it resets.
Still need help?
Message us in the app or write to support@orphex.co. Never share your password or an access key with anyone, including us.