Campaign launch time depends on your setup and goals.
Self-serve users can launch campaigns in just a few minutes
More advanced campaigns (with custom creatives, integrations, or account setup) may take longer to prepare before going live
After launch:
Your campaign undergoes a 24-hour review period before delivery begins, so it may take up to a day for your ads to start running.
Once it’s live, it can take a few days for metrics to show up in your dashboard, but when performance data starts populating, Otis then begins optimizing your campaigns automatically.