Otis uses data-driven audience targeting and attribution to reach both new and existing customers more effectively.
By connecting your data sources (POS systems or customer lists), Otis’ AI automatically:
target and re-engage your existing customers
identifies new audiences that look similar to your best customers
builds audience segments based on behavior, location, and purchase patterns
This first-party data approach improves targeting accuracy, enables online-to-offline attribution, and helps overcome challenges like iOS 14 and the loss of third-party cookies.
When setting up a campaign, you can target existing customers, new customers, or both. Plus, you can define your location from broad to hyperlocal.
Your data is hashed and encrypted, and never shared with third parties.
As campaigns run, Otis continuously refines targeting to improve performance over time.