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How does Otis manage and allocate my budget?

C
Written by Chiara Squillantini
Updated over 2 weeks ago

Otis automatically allocates your budget based on real-time performance, so the biggest share goes to your highest-performing channel.

It continuously:

  • monitors campaign results

  • shifts spend toward top-performing channels, audiences, and creatives

  • adjusts bids and budgets dynamically

This allows Otis to prioritize what’s working best, resulting in more efficient spend and improved performance over time.

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