Yes, you can still use Otis even if you don’t have any customer data to import.
In that case, our AI will default to using your Facebook business page for initial targeting, so you can get started right away.
You’ll still be able to create a campaign, choose your goal and audience, set a budget, and launch. The main difference is that you just skip connecting customer data sources
While your campaigns run, Otis:
tests audiences and creatives
optimizes your budget in real time
improves performance based on live data
You can always add your own data later to further improve results by going to Settings → Integrations