Yes, it does!
Connecting your data can improve campaign performance because it feeds our AI more real customer data to build smarter audiences and accurate targeting.
When you connect data sources (POS systems or customer lists), Otis can:
better identify and reach your ideal customers
retarget existing customers more effectively
create high-performing lookalike audiences
improve attribution and understand what’s driving results
This allows Otis to optimize campaigns more efficiently, especially in a post–iOS 14 world where third-party data is limited.
While Otis can work without integrations, connecting your data typically leads to stronger performance and more efficient ad spend over time.