Otis campaigns begin generating data within the first few days, but performance improves over time as the system learns and optimizes.
Here’s what to expect:
First few days
Ads are typically approved within 24 hours
You’ll start seeing impressions, clicks, and early activity
First few weeks
Otis gathers data to identify what’s working
Performance begins stabilizing, and benchmarks become clearer
~6 weeks (optimization period)
The system tests audiences, creatives, and channels
Budget is reallocated to top-performing strategies
Campaigns become fully optimized
Note: We highly recommend running campaigns for at least six weeks to allow the system to fully optimize and generate the best results.
Ongoing results
As campaigns continue running, Otis keeps learning and improving performance.
On average, within the first few months, Otis customers see:
2–3x higher ROAS
2x more leads or revenue
70% lower management costs
90% time saved on campaign management
You can track all performance in your Otis dashboard (spend, clicks, conversions, ROAS) and receive regular reporting updates.