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How does Otis replace manual media buying and help my agency manage more clients without hiring more employees?

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Written by Chiara Squillantini
Updated over 2 weeks ago

Otis helps your agency manage more clients by replacing manual media buying with AI-driven automation.

Instead of spending hours on campaign setup, optimization, and reporting, Otis automates the most time-consuming parts of campaign management: strategy, targeting, and ongoing optimization.

Otis:

  • builds a data-driven media plan for each client

  • creates and refines audiences using your customer data

  • continuously tests and shifts budget across channels in real time based on performance

As campaigns run, our AI identifies what’s working and automatically reallocates spend to improve efficiency and results.

This significantly reduces the time required to manage each account, allowing your team to handle more clients without increasing workload or headcount.

At the same time, Otis helps improve performance across accounts, so you’re not just managing more clients, you’re delivering stronger results for each one.

Key features:

  • AI Media Plan Generator creates data-driven campaign strategies

  • Virtual Account Manager optimizes budgets, bids, and targeting 24/7

  • Cross-Channel Campaign Management launches and manages campaigns across platforms

  • Cross-Channel Analytics tracks performance across all clients in one dashboard

  • White-Label Platform lets you deliver campaigns, dashboards, and reporting under your own brand

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