Creating a campaign budget is simplified by a daily ad budget. Although Otis does recommend a budget of $33/day per platform, it is ultimately your decision on what you would like to spend. Please note: Meta and Google require no daily minimum spend amount, while Tiktok does require a minimum spend of $20/day.
This is a unified budget that is meant to be spent across all platforms. Otis analyzes campaign performance to distribute the budget efficiently among chosen platforms. The platform exhibiting the highest performance receives the largest budget share, optimizing your return on investment. With Otis AI in action, there's no requirement for manual budget allocation and management across platforms like Facebook, Instagram, or Google—it's all taken care of effortlessly!