Why Video
Statistics on the influence of video ads:
By 2022, online videos will make up more than 82% of all consumer internet traffic – 15 times higher than it was in 2017 (Cisco).
There are 8 billion videos views per day on Facebook
64% of consumers will make a purchase after watching branded videos on social platforms (Tubular Insights)
Video guidelines
Before ads show up on Facebook or Instagram, they’re reviewed to make sure they meet their Advertising Policies. Typically most ads are reviewed within 24 hours.
Here we will share best practice tips to make this process as seamless as possible!
Technical Aspects
Square works better for the mobile formatting and will be the lowest CPC (cost per click). 16:9 for horizontal layout.
Your video should have a minimum resolution of 600px and be no larger than 4GB to upload successfully. For video length, your video can be up to 240 minutes for Facebook
Video thumbnail images that consist of more than 20% text may experience reduced delivery. Use the Facebook Text Overlay if using texts in the intro.
Do not add the play button on the thumbnail.
Facebook ads must not contain any sexually suggestive contents, personal attributes, and Facebook branding. Read their policies here.
Best Practices
In general, keep it short. Facebook recommends 15 seconds or less.
Add subtitles as not everyone uses volume when browsing or when even watching videos.
Add your logo so that people know who you are, even from the thumbnail. Reveal your brand at both the beginning and the end.
Upload the highest resolution video available that meets file size and ratio limits.
Your ads should be professional, which means using complete sentences. Pay attention to spelling, grammar, and sentence structure. Don't use all caps as Facebook will likely reject the ad.
Destination URLs should connect with the message you are sending to the viewers. Cloaking URLs is usually an instant reject.
More resources from Facebook