Resources for Ad Creations

Here's a collection of resources to get you started on creating high quality ads for best conversions.

Melissa Abate avatar
Written by Melissa Abate
Updated over a week ago

While creating a campaign in Otis might take minutes, it takes some preparation beforehand to launch your ad. Here are some resources that will help you make professional-quality ads that incites the viewers into action.

Visual Resources

Canva should be your first stop on this list. Canva is a graphic design platform that allows users to create social media graphics. They have millions of images, illustrations, and fonts to choose from and it's very easy to use. If you need to create a text overlay for your image or a thumbnail for your video, this is the place to do it. Images and videos should be square for best optimization.

Pexels offers high quality stock images that are free to use. It's claim to fame is being the world's first inclusive free stock photo & video library.

Shutterstock offers more a less saturated use of stock images since they upload new images constantly. They provide agency level of stock photography that's affordable. Also, they offer a free trial for a month that you can cancel anytime.

Ouch! offers free vector illustrations to class up your ads.

Gratisography offers more whimsical or unique stock photos and it's free.

Copy Resources

Proper spelling is crucial to your ads and there's a Grammarly Chrome Extension that can help with that.

Facebook Tools

Need an ad inspiration? Get some from Facebook Ad Gallery from Adespresso. You can see what the advertising big hitters are doing in creating successful campaigns and it even offers examples for every industry.

If you are using a text overlay on your photos, make sure it's optimized for Facebook by using Image text check

It's worth mentioning that although Magisto is not free, it's well worth the price to creating visually compelling video ads.

The Meta Ad Library provides inspiration and allows you to find how your competitors are running Ads on both Instagram and Facebook.

Video Creation Tools

Looking for an AI voice actor for your videos? Synthesia is a great resource that can provid you with a natural sounding voice and allows for your videos to be more professional.

If you need to add captions and subtitles to your videos, look no further than Autocap. This service, available in the Google Play store, will automatically make animated captions using their voice recognition technology, and add it to your videos.

You can access tons of free music to add to your videos via the YouTube Audio Library. This free resource offers a huge selection of music that you can download and add to your videos. All of the music found in the library can be used and monetized on YouTube.

Did this answer your question?