With Otis’s copywriting assistant that’s built into the platform, it’s now easier than ever to match your language with your intended audience. Being concise with the what and why of your product or service in Paid Per Click (PPC) advertising takes a bit of art and science.
We have taken the science of data that’s been collected over time and integrated it with our Digital Marketing app empowering our users to become adept and effective as an experienced marketer.
Even professional marketers have difficulties crafting a compelling ad copy. This task can be even more challenging with the limited word character space in social media marketing. Daunting as it can be, our new AI copywriting assistant is here to help tell your story.
Here’s how it works
The AI copywriting assistant has analyzed tens of millions of ads, product descriptions, and social media posts and learned which words are successful in conversions. The conversion metrics were based on engagement and sales.
Taking this data into account, the AI will forecast the success of your copy and will give you a predictive score- based upon a percentage- when you type in your ad copy during your campaign creation workflow.
The color of the circle also indicates the quality ranking from red being less optimal to green being the highest score based upon the millions of copies the AI has evaluated.
Your copywriter assistant will also suggest an alternative copy for you to consider below the text box with a predictive score given next to it. Clicking on the copy that you want to use will automatically populate in the text box.