Geotargeting for Local Businesses and Target Audience Marketing Campaigns

Localizing Ad Campaigns for with our Geotargeting Feature

Melissa Abate avatar
Written by Melissa Abate
Updated over a week ago

Going Local

For local businesses, Otis now includes geotargeting that allows users to select a location where their ads are shown. Reach people based on locations such as country, region, or city. If you select a city, the geographic targeting will fall within the 25-mile radius.

Make Your Ads Relevant to a Specific Target Audience

Geotargeting can also work for global brand ad campaigns to reach a specific target audience. When an ad mentions the target customer’s region or city, such as New York, this makes it more relevant to the potential buyers. Studies have shown that localizing campaigns rather than running a national one can be extremely effective with better conversions.

How to set up geotargeting within Otis

In the campaign workflow, there will be an option to choose a location by country, region, or city. If you do not want to specify a location, you can skip this screen and continue to launch your campaign.

For countries, type in the country you would like your ads to run. For some locations, the country might be in their native language. For example, Germany would be populated under Deutschland.

For Cities, type in the city until it populates on the screen. Typing out the country is not necessary. However, if a city name has multiple locations- then the country should also be included.

Note: Otis currently does not offer zip codes as an option because the impact of reach might be limited. However, if your business requires a very specific location; you can always reach out to our team to help you get set up.

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