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How is my budget managed?

Explanation on how the AI adjusts and manages your ad spend

Melissa Abate avatar
Written by Melissa Abate
Updated over 10 months ago

Otis automatically adjusts spending on each channel based on ad performance. It will allocate the largest share of your budget to your highest performing channel. It is continually monitoring the budget in the background to ensure you are maximizing your ad spend budget dollars.

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