Shopify’s Search & Discovery app has become a go-to for many merchants looking to enhance product discovery. It’s free and useful—but it does have its limits.
Most stores use Shopify’s Search & Discovery app to enhance the shopping experience by displaying product recommendations on product pages and in search results.
Related Products
These are automatically generated by Shopify based on product descriptions, collections, and purchase history. While this is useful for basic personalization, it may not always reflect actual customer behavior or shopping patterns.
Complementary Products
Complementary items—such as accessories, add-ons, or bundle suggestions—must be manually assigned by the merchant. Shopify does not currently offer automatic matching for these suggestions, which can be time-consuming and may limit cross-sell opportunities.
What’s New: Ouiteo Recommender
We’ve just launched a powerful new solution - Ouiteo Recommender app that takes product recommendations to the next level, fully integrated with Shopify Search & Discovery.
Here’s what it adds:
Smarter Related Products:
We now automatically generate related product suggestions based on a combination of:Google Analytics events (views, add-to-cart, etc.)
Product tags, titles, and more
Auto Complementary Recommendations:
Our system analyzes historical patterns to recommend items frequently purchased or viewed together—no manual setup needed.Powered by Market Basket Analysis:
Using data like “customers who bought Product A also bought Product B,” we apply proven statistical models to surface frequently bought together products. This is ideal for cross-selling and upselling strategies.Live Updates to Shopify’s Native UI:
These enhanced recommendations update directly inside Shopify Search & Discovery, so you get the best of both worlds: a seamless storefront experience and smarter backend logic.
Why It Matters
✅ Save hours of manual work
✅ Deliver better recommendations based on actual shopper behavior
✅ Increase AOV (Average Order Value) with data-driven cross-sells
✅ And it’s significantly more affordable than other AI recommendation engines
Ready to Try It?
Whether you're already using Shopify Search & Discovery or just getting started, Ouiteo Recommender supercharges your setup with smarter recommendations, deeper insights, and an easier workflow.