Outbrain DSP now includes Advanced Video Targeting options, giving advertisers more control over video campaign engagement and performance. This feature enhances targeting precision for seamless campaign optimization.
What You Can Do with Advanced Video Targeting
Video Player Size: Choose from small, large, or HD to match your campaign goals.
Rewarded Content: Incentivize ad completions with rewards, ideal for gaming or app campaigns.*
Skippability: Tailor campaigns based on viewer engagement goals and user experience preferences.*
Ad Breaks: Select pre-roll, mid-roll, or post-roll placements to strategically align ads with content.
Playback Method: Optimize user engagement by selecting auto-play, sound on/off, click-to-play, mouse-over, and more.
*Please note:
Choosing "Allow” means the ad may run on selected supply, but also may run on other options.
Choosing “Require” will allow ads to run only on the selected supply.
Choosing “Block” means ads will not run on the selected supply.
How to Set It Up
Create a Campaign: Begin by creating your campaign in Outbrain DSP.
Set Up Ad Groups: Once the ad groups are created, access video targeting options.
Customize Targeting: Adjust playback, sizes, rewarded options, and ad breaks to suit your strategy.
UI Screenshot:
