The Main Menu is located on the left side of the screen. Its pages are organized into 8 categories, allowing you to easily move between different sections.
Dashboard: Navigate between different accounts, campaigns, and ad groups, as well as analyze, optimize, and manage your campaigns.
Inventory Planning: Browse all our available inventory and plan upcoming campaigns.
Inventory Management: Manage all targeting related to inventory, including Keyword lists, Deals, Publishers & Placements.
Creative Library: Upload and manage all your creatives.
Conversions: Find your conversion pixel and create different conversion definitions.
Audiences: Set up custom audiences for retargeting purposes based on your conversion pixel.
Automation Rules: Set up and manage your automation rules.
Admin: Manage your team, schedule reports, and apply agency and account-wide settings.
If you wish to activate the dashboard's dark mode, simply click on your username in the top right corner and toggle Dark mode in the dropdown menu.
1. Analytics Chart
An Analytics chart allows you to analyze and compare data at any level. It’s located in the top left corner of the dashboard and is always enabled by default.
The analytics chart supports reporting by any entity, allowing for a very granular performance analysis. It should help you understand campaign trends based on what ad groups, media sources, and content ads perform best on certain days. Keep in mind that you can select to report on two different metrics at a time.
To help you quickly surface any potential causes for the change in performance and better understand overall activity on either account, campaign, or ad group view, you can also find all changes that were made on your campaigns in the main chart. The change made is marked on the chart with a dotted line – simply hover over the chart where you see the dotted line, and all the changes will be listed in the tooltip.
You can upgrade the graph with publisher reporting, which enables you to compare daily performance by publisher easily. The chart can display multiple publishers.
2. Trend Indicators
The ad group view has 3 elements that allow you to quickly understand trends in how your ad group is performing in real time and compared to previous periods.
3. Info Box
The info box showcases a recap of your ad group settings without having to navigate to a separate tab. It includes your targeted bidding strategy and device and location targeting.
Delivery status is shown at the top left corner, allowing you to see the status of your ad group as soon as you enter the screen. History, settings, and bidding insights buttons can be found above the info box.
4. Date Picker
To select the correct date range for which you want to view the data, navigate to the top right corner of the dashboard and click on the calendar icon. You can choose from a few default date ranges or set a custom date selection. Keep in mind that the Last 7/30 Days time ranges do not include today’s date.
Depending on the flight range, it is recommended to filter the data through certain periods rather than looking at the campaign to date. This ensures optimization based on what is currently performing for your campaigns.
You can expect a delay in today’s date of 2-6 hours, depending on our SSP partner. If you’d like to ensure the data you’re viewing is complete, we suggest you look at the data until yesterday’s date. Outbrain DSP operates in the EST time zone.
5. Dimensions
Outbrain DSP supports many different reporting dimensions. Dimensions are located on the left side of the dashboard. Media Sources Dimension will be available by default, but you can access the rest by clicking on the arrow next to the Media Sources button.
Keep in mind that reporting by dimensions is available at all levels of the dashboard.
6. Table Columns
Columns are one of the most important components of the dashboard. They allow you to select the metrics you want to view and make performance analysis much easier. You can choose between various metrics, including complete cost breakdown, engagement metrics, and conversion performance. Read more about each specific metric here.
When analyzing the data, make sure to enable all metrics that are important for your campaign’s performance to gain a much better understanding of its performance.
Remember that the data showcased in Columns corresponds to the level or breakdown you’re in. For example, when you’re in the Content Ad tab, Columns will show Content-related data (title, description, brand name, etc.).
5. Breakdowns
Breakdowns allow you to split your data into rows based on the options that matter most to you, such as geolocation, device, or time. This makes it easier to view the data by isolating exactly what you want to see. Your table breakdown choices will vary depending on which tab of our Outbrain DSP account you view. Read more about Table Breakdowns here.
