The bid modifiers console gives you a comprehensive overview of all applied bid modifiers in your ad group. It allows you to manage bid modifiers across all dimensions in one place.
To access the console, navigate to ad group settings and scroll down to the Bid modifier section.
The console consists of two sections: Bid modifiers in use and Configure bid modifiers.
Bid Modifiers in Use
Bid modifiers in use allow you to see the dimension, number of configured bid modifiers, and maximum and minimum bid modifier values applied to that specific dimension.
Here, you can also export a .csv file with all currently applied bid modifiers, which allows you to share bid modifier settings across different ad groups.
Configure Bid Modifiers
Configuring the bid modifiers section enables you to import a master CSV file to manage bid modifiers across every dimension.
The first column in the CSV file contains the dimension specifier, and the second column the bid modifier. The first row in the CSV file is ignored.
PLEASE NOTE: The exception to this rule is the format for publisher bid modifiers. This format contains three columns. The first one specifies the publisher domain, the second one media source and the third one bid modifier.
For a list of valid dimension specifiers, please consult this page.
Please keep in mind the following when importing bid modifiers:
In the CSV file, the values should range from 0 up.
Bid modifiers that are less than one reduce the bid, and modifiers greater than one increase the bid proportionally. To reset the bid, use 1.
Bid modifiers applied across several dimensions multiply. To learn more about how this works, click here.
The import will remove all preexisting bid modifiers on all dimensions (even if they were directly applied in the dimension tab).
An empty row needs to be between every specified dimension (the structure stays the same as in the sample file).
The order of dimensions specifiers is not important.
Dimension specifiers must be written in uppercase letters (as defined in the sample file).
If you wish to apply a modifier per day or per hour, you’ll have to insert a separate row specifier for every hour on the specific day you wish to change the bid. The field number indicating the hour of the day is used for the 24-hour clock. For example, if the time is 12 AM, the output will be 0, and if the time is 11 PM, the output will be 23.
IMPORTANT: To prevent the loss of previously applied bids, we suggest exporting the file, including existing modifiers, and making the needed adjustments there.