If your goal is to increase conversions (e.g., registrations, sales, etc.) for your content, Outbrain DSP’s conversion and goal-tracking tools can help. By placing a conversion pixel on your content pages or connecting your First Party Analytics with the Outbrain DSP dashboard, you’ll know exactly which content ads, networks, and publishers led to your conversion.
What is a goal?
When you create a campaign, you can select a campaign goal. The goal represents your campaign objective and what you want to achieve, such as website traffic, leads, or product sales.
What is a conversion?
A conversion is an action that a person makes while consuming your content, such as downloading an eBook, subscribing to a newsletter, adding an item to the shopping cart, or viewing a particular page.
Where do I place my conversion pixel?
We recommend placing your conversion pixel on the confirmation page, which is shown to a person after the desired action is performed. You can learn more about adding a Outbrain DSP pixel to your page here.
Where in Outbrain DSP can I view my conversions?
Outbrain DSP displays conversion metrics at all levels of your DSP Account. The conversions are visible through the performance graph (use the dropdown above the chart to pick the desired data points) and in the metric table (use the column picker to show the columns with conversion data).
What kind of conversions does Outbrain DSP support?
Outbrain DSP supports both view-through and click-through conversions. Both metrics are reported separately. Please note that view-through conversions are only counted if the conversions occur within 24 hours of the ad event, while click-through conversions support 1, 7, and 30-day conversion windows.
What is a conversion window?
A conversion window is the period of time after a person clicks on your content ad during which a conversion, such as a purchase, is recorded in Outbrain DSP.
Does Outbrain DSP auto-optimize campaigns?
Yes. Outbrain DSP utilizes a proprietary algorithm to auto-optimize for the Media Sources, Publishers, and Content Ads that deliver the highest performance in each campaign.
Why do I see more conversions in Google Analytics than in Outbrain DSP?
Outbrain DSP only includes conversions directly related to traffic purchased through Outbrain DSP. Google Analytics shows conversions from all traffic sources, which may include sources not managed through Outbrain DSP.
I use a different conversion window (i.e., 3 days, 30 days). What now?
Outbrain DSP provides industry-standard conversion window ranges of 1, 7, and 30 days. We recommend using 30 days to capture all possible conversions related to the campaign.
Can Outbrain DSP record the dollar value of conversions?
Yes. This can be implemented on a case-by-case basis for select clients. Please contact our Customer Success Team if you wish to use that feature.
Can I place the conversion pixel on my homepage?
Yes. If you count site visits as conversions, the pixel will enable you to accurately track all visits resulting from your campaigns managed by Outbrain DSP.
Can I use the conversion pixel for retargeting or exclusion targeting?
Yes. An industry best practice is to exclude all users who have already converted from re-targeting efforts.
Can I combine the DSP conversion pixel with a pixel from other vendors (e.g., Yahoo, Facebook)?
Yes. Keep in mind that there are certain limitations to this type of tracking due to GDPR.
Can I use my tag manager to place this pixel?
Yes, you can.