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Native Video Advertising
Native Video Advertising
Updated over a month ago

Video Creatives

Native video ad units run outside video content, such as pre-roll and post-roll ads. A typical native video creative displays a thumbnail until clicked on and then expands to a full-screen video. If the user clicks on the video again at any point, they are taken to the destination web page.

Video Serving Capabilities

Video File Format Considerations

  • We support popular web, consumer, and professional media formats for video input, including 3GP, AAC, AVI, FLV, MP4, and MPEG-2.

  • Upon upload, Outbrain DSP will create several video files for different devices and connection speeds.

  • We suggest using a 4:3 aspect ratio because this is the most widely used video format.

  • You can choose any aspect ratio. Your video will adjust to the screen size accordingly.

  • The video length is limited to 15 minutes.

  • Video size is unlimited.

  • Networks that support native video ads via Outbrain DSP can be found here.

VAST Support

  • VAST 2.0 and VAST 3.0 are both supported, together with VAST wrappers.

  • You can use your own VAST tags.

  • VPAID is supported inside VAST tags.

Targeting Capabilities

  • You can target auto-play or click-to-play video inventory.

Video Metrics

Video metrics available in Outbrain DSP and reports:

  • Avg. CPV: The average cost per 3 seconds video watched

  • Avg. CPCV: The average cost per completed video watch

  • Video Start: The number of video player starts

  • Video plays percentiles: Video First Quartile (25%), Video Midpoint (50%), Video Third Quartile (75%)

  • Video Complete: Number of completed video plays

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