Ad Group Performance is a tool inside the ad group level of the DSP that shows a granular breakdown of various aspects of the bidding process. It helps you understand how you can improve your ad group's performance by identifying potentially available inventory that is currently excluded due to your ad group's filters. Some frequent reasons include:

By recognizing these opportunities, you can adjust your strategy to access a broader range of inventory.

Think about the Ad Group Performance as a troubleshooter for your ad group. You can monitor the eligibility, win, and budget fill rates for the last 24 hours. Historical data is available for 14 days.

Consider using Ad Group Performance if:

Ad Group Performance contains a series of signals that describe what is going on with your ad group at multiple steps inside the bidder. It is the most granular view of how your ad group gets selected for the final bid amongst all other running ad groups. This enables you to identify and remove potential obstacles in the form of targeting or optimizations that prevent your ad group from spending its daily budget.

The Ad Group Performance drawer shows bidding insights organized into four major components:

The following sections of this article will provide detailed explanations of each component in the bidding insights drawer.

Each ad group has data available for two weeks, but the summary shows only one day.

The current day is selected by default because it's expected to troubleshoot an active ad group. However, choosing past days is useful when troubleshooting an ad group that significantly changed behavior or was paused until issues were resolved.

Please Note: Regardless of the date you select, the information in the General tab - Schedule, Bidding, and Tracking groups - always reflects the current status of the ad group and not the historical one.

Signals are categorized into three types and presented as tabs. If a group of signals is not receiving data for some reason, the tab is inactive.

Each signal implies a specific setting or configuration somewhere in the platform, usually within the ad group settings.

Only the problematic signals are displayed by default. However, activating the "pen all" toggle at the top right of the drawer lets you view all available signals on the given tab. The intention is not to overwhelm the user with information but only to show what is actionable.

When a signal is reporting above the threshold, that means a specific part of the engine is not causing challenges for your ad group performance. For example, if you blocked a few keywords, the signal might show "8% available after Keyword list filter." For targetings you're not using, it shows "Not using Content language filter."

The General tab shows several high-level indicators that describe the ad group configuration and general supply targeting options that are most likely not possible to change. This is useful for quickly verifying if any setting is accidentally misconfigured or if tracking pixels work.

These two groups allow you to sanity-check your basic configuration of the ad group. Warnings will be shown in cases where performance analysis does not make sense or when it does not follow best practices.

Please Note: Regardless of the date you select, the information in the General tab - Schedule, Bidding, and Tracking groups - always reflects the current status of the ad group and not the historical one.

If ad groups belong to a campaign with a conversions-based primary goal, this group of signals shows the current status of the conversion tracking system. The three signals represent three distinct steps that are important to understand:

Please Note: Regardless of the date you select, the information in the General tab - Schedule, Bidding, and Tracking groups - always reflects the current status of the ad group and not the historical one.

This is a group of the most basic targeting functions, which are usually unable to change. Warnings should be taken mostly as informational or to catch obvious mistakes.

The Creative Tab shows signals related to your creatives and their eligibility on individual impressions. Creatives must match specific requirements that the supply defines, such as size, compliance, and composition, and pass through any manual blocks.

It shows the precise number of potential avails the ad group is not active on because of either supply-side campaign/creative/category blocks or because the ad group itself is blocking the domains. Supply-side blocks are usually out of our control.

A group of very specific signals on various attributes of the creatives.

Tracking creatives is becoming very complex in the new privacy-aware internet. This set of signals shows very precisely which restriction is impacting your ad group performance. The most frequent issue is simply that the trackers being used on the creatives are not registered with IAB.

Several rare creative filters are grouped under this category. If this signal significantly impairs your ad group performance, please contact your AM since they have different tools to investigate this. Some of the more frequent signals grouped here are:

Signal groups in the targeting tab are self-explanatory and correspond to specific targeting settings of ad groups.

Each signal has a threshold that generates a warning. For example, if more than 90% of all potential avails are blocked due to the selected private deal, the signal will carry a warning label, and a message with more details will be displayed at the bottom of the drawer. Please follow the steps from the message.