Real-time data allows you to immediately and continuously monitor and optimize your campaigns and ad groups and better understand the effects of your campaign optimizations on your performance.

To quickly check campaign performance, visit real-time analytics in the main analytics view. Simply click on one of the available real-time analytics intervals – 1h, 6h, 24h, or Today – and the chart will showcase real-time metrics.

Keep in mind that live data is currently available at campaign and ad group levels.

The Real-time data includes Impressions, Clicks, Total spend (margin and fees included), CTR, average CPM, and average CPC on the ad group and campaign levels. Impressions and Clicks are available as LIVE data, refreshed every 5 seconds. All metrics are shown for the last 1 hour, 6 hours, 24 hours, or today (from 00:00 to the moment you are looking at the data).

Data can be presented in a non-cumulative or cumulative way. You just need to pick the metrics tab you want, e.g., Impressions. The graph will show three types of Impressions according to the time component: current, yesterday, and seven days ago.

PLEASE NOTE: Real-time data today doesn’t support account or dimension-level data, but we plan to support those in the future.