For example, if an ad is loaded at the bottom of a webpage and an online user doesn't scroll down far enough to see it, the impression is not deemed viewable. This metric is designed to let advertisers pay only for the ad serving that could possibly reach the online user.

While viewability is a significant concern for display advertisers, native advertising with Outbrain DSP offers advertisers a way to protect themselves. With Outbrain DSP, all media is first purchased with post-click engagement intention in mind, in which online users engage, bounce, convert, etc.

All media is purchased using a PPC model. Outbrain DSP also directly integrates with Google Analytics and Adobe Analytics to show first-party data in the dashboard against all possible pivots (publishers, sources, creatives).