Extend Your Native Campaign Reach to Display and Video Placements
Outbrain DSP enables advertisers to have their Native ads served within Display and Video placements, enabling incremental reach and, ultimately, broader audiences. We call this functionality Extended Reach.
Please Note: Extended reach for video placements has been available since July 5, 2023.
Benefits of Extended Reach:
Scale the reach of your native campaign and ensure your target audience is reached wherever possible.
Reach specific publishers that otherwise don’t support native ad units.
How Does Extended Reach Work?
Native ad creatives include titles, descriptions, images, and other assets. Whenever we purchase an ad impression, these assets are sent to the publisher, who takes care of laying out and displaying them on the page. Simply put, the advertiser provides the ad ingredients, and the publisher stitches them together on the page.
When Outbrain DSP buys Display or Video inventory for your native campaigns, it creates an appropriate ad layout based on the creative ingredients you provide.
We use smart layout repositioning to decide where the title and description should be placed. Outbrain DSP also resizes the image based on its contents with all the important elements retained in the resized picture.
Native to Display Ad Unit Examples
Here are a few examples of how the Native to Display ad units look like when rendered in a traditional display placement:
Native to Video Ad Unit Example
This is an example of how a Native to Video ad unit looks like when rendered in a traditional video placement:
How Do I Enable Extended Reach?
1. Find the Publishers & Placements targeting section in the Ad Group setting.
2. In the Extend Reach section, select to serve native ads also into display and video placements on selected publishers. Both options will be preselected so that by default, you are running both on display and video inventory, in addition to traditional native placements.
The tick box will only be shown when you select Native Campaign Type. The setting is visible in both new ad group creation and existing ad groups.
Reporting
Since Extended Reach enables you to serve native ads in traditional display and video placements, some impressions will be reported as display or video.
Additionally, since native to video placements are animated (as seen in the example above) you'll see those impressions reported in the video metrics.